Strategy
House of Communication always starts the PR work uncovering the strategic platform of the client. We think that serious PR programs are deeply rooted in knowledge of the brand´s present image and desired future. Based on the strategy, a PR plan is developed specifying specific PR activities which are going to be implemented in order to reach the client´s goals. The PR strategy must be in line with the sales and marketing strategies. In other words 360gr marketing. This approach requires insight into all departments of the company.
House of Communication always starts the PR work uncovering the strategic platform of the client. We think that serious PR programs are deeply rooted in knowledge of the brand´s present image and desired future. Based on the strategy, a PR plan is developed specifying specific PR activities which are going to be implemented in order to reach the client´s goals. The PR strategy must be in line with the sales and marketing strategies. In other words 360gr marketing. This approach requires insight into all departments of the company.
Events
We know by experience that events strengthen a brand´s messages. Thus House of Communcation concept develops and stages events: E.g. fashion shows in connection with the Scandinavian fashion weeks and events in connection with opening of showrooms and stores. We even stage large charity events with the participation of up to 20,000 people.
We know by experience that events strengthen a brand´s messages. Thus House of Communcation concept develops and stages events: E.g. fashion shows in connection with the Scandinavian fashion weeks and events in connection with opening of showrooms and stores. We even stage large charity events with the participation of up to 20,000 people.
Showroom
House of Communication offers showroom space, a virtual space on the web, as well as in our offices, located centrally and featuring inspirering stylings of our client´s brands. From the showrooms lifestyle journalists and stylists borrow PR samples for brand presentation in their media stimulating visibility in prioritized media.
House of Communication offers showroom space, a virtual space on the web, as well as in our offices, located centrally and featuring inspirering stylings of our client´s brands. From the showrooms lifestyle journalists and stylists borrow PR samples for brand presentation in their media stimulating visibility in prioritized media.
Storytelling
One of House of Communication´s specialities is the art of storytelling defined as the development of storylines for relevant media resulting in major articles providing a thorough introduction to your brand´s values, strategy and stories. Storylines can be home editorials from a designer´s residence, an interview with a CEO telling about various aspects about his or her company. That kind of editorial coverage evidently has a much stronger PR effect than simple product mentionings resulting from a product PR program.
One of House of Communication´s specialities is the art of storytelling defined as the development of storylines for relevant media resulting in major articles providing a thorough introduction to your brand´s values, strategy and stories. Storylines can be home editorials from a designer´s residence, an interview with a CEO telling about various aspects about his or her company. That kind of editorial coverage evidently has a much stronger PR effect than simple product mentionings resulting from a product PR program.
Press Materials
We write and produce all kinds of press materials: Press releases, lookbooks, press CDs, newsletters, company profiles, client magazines and brochures. Website copying is also within our service scope.
We write and produce all kinds of press materials: Press releases, lookbooks, press CDs, newsletters, company profiles, client magazines and brochures. Website copying is also within our service scope.
Celebrity Endorsement
We all know the effect of a well-known person recommending a brand. Thanks to a large network of celebrities, we connect our clients to relevant ambassadors. We develop recommendations for ambassador profiles, we contact the ambassadors and meet with them. During the meetings we agree on the framework for a cooperation.
We all know the effect of a well-known person recommending a brand. Thanks to a large network of celebrities, we connect our clients to relevant ambassadors. We develop recommendations for ambassador profiles, we contact the ambassadors and meet with them. During the meetings we agree on the framework for a cooperation.
Counceling
House of Communication is counceling clients in all fields of lifestyle PR in connection with the brand building of consumer goods.
House of Communication is counceling clients in all fields of lifestyle PR in connection with the brand building of consumer goods.
House of Communication is a full service PR and communication agency offering a large number of PR services. We define PR as unpaid editorial space. PR is a cost effective and trustworthy marketing tool building your brand image and stimulating sales both short and long term.
StrategyEvents
Showroom
Press Materials
Storytelling
Celebrity Endorsement
Counceling